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Ph.D. in Business Administration - Marketing, University of Georgia, (1985)

M.B.A. in Marketing, The University of Georgia, (1983)

B.A. in English, Yale University, (1971)

Expertise

Research Interests

Areas of international advertising strategy, consumer reaction to advertising exposure, cross-cultural marketing research issues, and non-profit donor behavior.

Articles

Ford, J. B., West, D. C., Koorank Beheshti, M. and Luong, V. (2023). Methodological Approaches to Cross-Cultural/National Research in Advertising: A Review of Scholarship Published from 1995 to 2019. Journal of Business Research.

Liu, R., Ford, J. B., Zhang, W. and Bonnici, J. (2023). Reappraising the Roles of Review Valence and Conflict in Online Relationships. Journal of Business Research.

Ford, J. B., Jain, V. and Gupta, D. Goyal. (2023). AI Advertising: An Overview and Guidelines. Journal of Business Research.

Herrmann, J. and Ford, J. B. (2023). Why the Experiential View is Vital to Marketing Communications Research Now: An Enhanced Framework for Examining the Effects of Contemporary Marketing. Journal of Advertising Research 63 (2) , pp. 109-122.

Ford, J. B., Mueller, B. and Mueller, S. (2022). A Bibliometric Analysis of 40 Years of Cross-Cultural Advertising Research in the International Jounral of Advertising. International Journal of Advertising.

Mady, S., Ford, J. B. and Mady, T. (2022). Accomodating Ethnic Minority Consumers During Service Encounters: The Fine Line. Journal of Services Marketing 36 (5) , pp. 674-690.

Harrison, K., Ford, J. B., Karande, K., Merchant, A. and Zhang, W. (2022). The Development and Validation of a Chinese American Acculturation Behavior Scale. Journal of Business Research 143 , pp. 331-345.

Harrison, K., Yoo, B., Thelen, S. and Ford, J. B. (2022). What Draws Voters to Brandidates and Why? Political Orientation, Personal Satisfaction, and Societal Values on Presidential Canidates' Brand Personality. Journal of Product & Brand Management.

Liu, R., Ford, J. B. and Raajpoot, N. (2022). Theoretical Investigation of the Antecedent Role of Review Valence in Building Electronic Customer Relationships. International Journal of Electronic Customer Relationship Management 13 (3) , pp. 187-202.

Arndt, A., Ford, J. B., Babin, B. and Luong, V. B. (2022). Collecting Samples from Online Services: How to Use Screeners to improve Data Quality. International Journal of Research in Marketing 39 (1) , pp. 117-133.

Ford, J. B., Bezbaruah, S., Mukherji, P., Jain, V. and Merchant, A. (2021). A Decade (2008-2019) of Advertising Research Productivity: A Bibliometric Review. Journal of Business Research 136 , pp. 137-163.

Khantimirov, D., Karande, K. and Ford, J. B. (2020). Dissatisfaction after Service Failures as a Realized Transaction risk: Customer Opportunism as a Function of External and Internal Rewards. Journal of Retailing and Consumer Services.

Merchant, A., Roy, S., Jain, V. and Ford, J. B. (2019). Developing an EMIC Scale to Measure Ad-Evoked Nostalgia in a Collectivist Emerging Market: India. Journal of Business Research 84 (June) , pp. 140-156.

Patwadhan, A. M., Ford, J. B. and Clarke, G. R.G.. (2018). The Neo-Weberian Contingency Theory of Innovation. Journal of Management and Marketing Research 21 (1) , pp. 189-219.

Kirchner, T., Markowski, E. P. and Ford, J. B. (2018). Nonprofit Cultural Alliances: Empirical Examination of an Emergent U.S. Phenomenon. Journal of Arts Management, Law and Society 48 (1) , pp. 1-16.

Merchant, A., LaTour, K., Ford, J. B. and LaTour, M. S. (2018). Should Cookie Monster Adopt a Healthy Lifestyle or Continue to Indulge? Insights into Brand Icons. Psychology and Marketing 35 (1) , pp. 64-78.

Ford, J. B., Merchant, A., Bertier, A. and Friedman, M. (2018). The Cross-Cultural Scale Development Process: The Case of Brand Nostalgia in Belgium and the United States. Journal of Business Research 83 (1) , pp. 19-29.

Suh, T., Ford, J. B., Ryu, Y. Sam. and Kim, H. S.. (2017). Enhancing the Simultaneous Utilization of Measure in Product Design for Academic-Practitioner Collaboration. Journal of Product and Brand Management 26 (3) , pp. 312-326.

Ford, J. B. (2017). Amazon's Mechanical Turk: A Comment. Journal of Advertising 46 (1) , pp. 156-158.

Ford, J. B. (2016). Cost vs Credibility: The Student Sample Trap in Business Research. European Business Review 28 (6) , pp. 652-656.

Merchant, A., Ford, J. B., Diannoux, C. and Herrmann, J. (2015). Development and Validation of an Emic Scale to Measure Ad-Evoked Nostalgia in France. Journal of International Advertising 35 (4) , pp. 706-729.

Petrovici, D. A., Gorton, M., Ford, J. B. and Shan, Y. (2015). Patriot Games? Determinants of Responses to Chinese and Foreign Sponsors of the Beijing Olympics. Journal of Business Research 68 (6) , pp. 1324-1331.

West, D. C., Ford, J. B. and Farris, P. W. (2014). How Corporate Cultures Drive Advertising and Promotional Budgets: Best Practices Combine Heuristics and Algorithmic Tools. Journal of Advertising Research 54 (2 (June)) , pp. pp. 149-162.

Dickinson-Delaporte, S. D., Ford, J. B. and Gill, D. G. (2014). Model Looks, Motives and Affective Outcomes. Journalism and Mass Communication Quarterly 91 (2 (June)) , pp. pp. 357-374.

Merchant, A., LaTour, K. B., Ford, J. B. and LaTour, M. S. (2013). Development and Validation of a Scale to Measure Personal Nostalgia Evoked by Advertisements. Journal of Advertising Research 53 (2/June) , pp. 13-28.

Kirchner, T., Ford, J. B. and Mottner, S. (2013). Entrepreneurial Marketing of Nonprofit Arts Organizations. Social Business 3 (2) , pp. 107-122.

Case, M. F., Ford, J. B., Markowski, E. P. and Honeycutt, E. D. (2013). An Experimental Examination of Equivalence Failures in Multicultural Comparative Research. Journal of Marketing Theory and Practice 21 (1/Winter) , pp. 71-89.

Li, L. X., Ford, J. B., Zhai, X. and Xu, L. D. (2012). Relational Benefits and Manufacturer Satisfaction: An Empirical Study of Logistics Service in Supply Chain. International Journal of Production Research 50 (19) , pp. 5445-5459.

Kirchner, T., Ford, J. B. and Mottner, S. (2012). Disruptive Marketing and Unintended Consequences in the Nonprofit Arts Sector. Arts Marketing 2 (1) , pp. 70-90.

Merchant, A., Ford, J. B. and Rose, G. (2011). How Personal Nostalgia Influences Giving to Charity. Journal of Business Research 64 (6) , pp. 610-616.

Reichert, T., LaTour, M. and Ford, J. B. (2011). Affinity for Graphic Sexual Appeals in Advertisin: Nudity vis-a-vis Individual Constructs. Journal of Advertising Research 51 (2) , pp. 436-448.

Ford, J. B., Mueller, B. and Taylor, C. Raymond. (2011). The Tension Between Strategy and Execution: Challenges for International Advertising Research. Journal of Advertising Research 51 (1/March) , pp. 27-41.

Ford, J. B., West, D., Magnini, V., LaTour, M. and Polonsky, M. (2010). A Backward Glance of Who and What Marketing Scholars Have Been Researching. Review of Marketing Research 7 (December) , pp. 1-18.

Ford, J. B. and Merchant, A. (2010). Nostalgia Drives Donations: Effect of Nostalgia-Based Charity Appeals o nemotions and Intentions. Journal of Advertising Research 50 (4) , pp. 450-459.

Honeycutt, E. D., Thelen, S. T. and Ford, J. B. (2010). Evaluating and Motivating Faculty Performance: Challenges for Marketing Chairs. Marketing Education Review 20 (3) , pp. 205-217.

Honeycutt, E. D., Ford, J. B. and Thelen, S. T. (2010). An Empirical Examination of the Three Dichotomies of Marketing Academe Model. Marketing Education Review 20 (2/Summer) , pp. 131-142.

Merchant, A., Ford, J. B. and Sargeant, A. (2010). Don't Forget to Say Thank You: The Effect of an Acknowledgement on Donor Relationships. Journal of Marketing Management 26 (7-8 (July)) , pp. 593-611.

Merchant, A., Ford, J. B. and Sargeant, A. (2010). Charitable Organizations' Storytelling Influence on Donors' Emotions and Intentions. Journal of Business Research 63 (7) , pp. 754-762.

Ford, J. B. and Merchant, A. (2008). A Ten-Year Retrospective of Advertising Research Productivity in the Top Three U.S. Advertising Journals: 1997-2006. Journal of Advertising 37 (3/Fall) , pp. 69-94.

Sargeant, A., Ford, J. B. and Hudson, J. (2008). Charity Brand Personality: The Relationship with Giving Behavior. Nonprofit and Voluntary Sector Quarterly 37 (3) , pp. 468-491.

Mottner, S. and Ford, J. B. (2008). Internal Competition in a Nonprofit Museum Setting: Development of a Scale. in International Journal of Nonprofit and Voluntary Sector Marketing 13 (2) , pp. 177-190.

Merchant, A. and Ford, J. B. (2008). Nostalgia and Giving to Charity: A Conceptual Framework for Discussion and Research. International Journal of Nonprofit and Voluntary Sector Marketing 13 (1) , pp. 13-30.

Ford, J. B. and Merchant, A. (2007). Nostalgia and Charitable Giving. Proceedings of the American Marketing Association’s 2007 Summer Educators’ Conference.

Magnini, V., Ford, J. B., Markowski, E. P. and Honeycutt, E. D. (2007). The Service Recovery Paradox: Justifiable Theory or Smoldering Myth?. Journal of Services Marketing 21 (3) , pp. 213-225.

Kirchner, T., Markowski, E. P. and Ford, J. B. (2007). Relationships Among Levels of Government Support, Marketing Activities, and Financial Health of Nonprofit Performing Arts Organizations. International Journal of Nonprofit and Voluntary Sector Marketing 12 (2/May) , pp. 95-116.

Sargeant, A. and Ford, J. B. (2007). Charity Brand Personality: Distinguishing Sector, Cause and Organization. Satnford Social Innovation Review 5 (1/Winter) , pp. 40-47.

Thelen, S., Ford, J. B. and Honeycutt, E. D. (2006). Assessing Russian Consumers’ Imported versus Domestic Product Bias. Thunderbird International Business Review 48 (5/Sept-Oct) , pp. 687-704.

Ling, H., Ford, J. B. and Hoenycutt, E. D. (2006). Ideal Firm Image as a Basis for Strategy in Industrial Markets. International Journal of Business and Economics Perspectives 1 (2/Fall) , pp. 89-98.

Thelen, S., Ford, J. B. and Honeycutt, E. D. (2006). The Impact of Regional Affiliation on Consumer Perceptions of Relationships Among Behavioral Constructs. Journal of Business Research 59 (9) , pp. 965-973.

Sargeant, A., Ford, J. B. and West, D. C. (2006). Perceptual Determinants of Nonprofit Giving Behavior. Journal of Business Research 59 (2'/February) , pp. 155-165.

Mottner, S. and Ford, J. B. (2005). Measuring Nonprofit Marketing Strategy Performance: The Case of Museum Stores. Journal of Business Research 58 (6) , pp. 829-840.

Shankarmahesh, M., Ford, J. B. and LaTour, M. (2004). Determination of Satisfaction in Sales Negotiations with Foreign Buyers: Perceptions of U.S. Export Executives. International Marketing Review 21 (4/5) , pp. 423-446.

Sargeant, A., West, D. C. and Ford, J. B. (2004). Does Perception Matter? An Empirical Analysis of Donor Behaviour. Service Industries Journal 24 (6) , pp. 19-36.

Magnini, V. and Ford, J. B. (2004). Service Failure Recovery in China. International Journal of Contemporary Hospitality Management 16 (5) , pp. 279-286.

Ford, J. B., LaTour , M. S. and III, I. Clarke . (2004). A Prescriptive Essay Concerning Sex Role Portrayals in International Advertising Contexts. American Business Review 22 (1/January) , pp. 42-54.

Ford, J. B. (2003). Cultural Dimensions of Switching Behavior in Importer-Exporter Relationships. Academy of Marketing Science Review 3 , pp. 1-20.

Ford, J. B. and Mottner, S. (2003). Retailing in the Non-Profit Sector: An Exploratory Analysis of Church-Connected Retailing Ventures. International Journal of Nonprofit and Voluntary Sector Marketing 8 (4) , pp. 337-348.

Book Chapters

Ford, J. B. (2010). Strategic Marketing: Creating Competitive Advantage, 2nd Edition Oxford University Press.

Conference Proceeding

Petrovici, D. A., Ford, J. B., Whitelock, J., Herrmann, J. and Dianoux, C. (2016). The Effectiveness of Comparative Advertising: The Role of Consumer Motivation and Familiarity Paris: Academy of Marketing Science 19th World Marketing Congress.

Jain, V., Merchant, A., Roy, S. and Ford, J. B. (2016). Measuring Ad-Evoked Nostalgia in India: An Emerging Market Perspective Academy of Marketing Science National Conference.

Ford, J. B., Petrovici, D. A., Whitelock, J., Herrmann, J. and Dianoux, C. (2015). A Cross-Cultural Analysis of Direct vs. Indirect Comparative Advertising: The Role of Consumer Motivation and Perceived Manipulative Intent (pp. 495-496) Bari: Academy of Marketing Science 18th World Marketing Congress.

Kirchner, T., Markowski, E. P. and Ford, J. B. (2015). The Role of Marketing in Achieving and Maintaining Financial Health of Nonprofit Arts Organizations: The Case of the Symphony Orchestra Sector (pp. 831-832) Bari: Academy of Marketing Science 18th World Marketing Congress.

Merchant, A., Ford, J. B., Dianoux, C. and Herrmann, J. (2015). Testing the French Ad-Evoked Nostalgia Scale in a Nomological Network (pp. 715-715) Denver, Colorado: Academy of Marketing Science National Conference.

Hsu, T., Ford, J. B., Tam, L., Liu-Thompkins, Y. and Markowski, E. P. (2015). Direct vs. Indirect Comparative Advertising: The Role of Valence and Message Claim Type San Antonio, Texas: American marketing Association Winter Educators' Conference.

Hsu, T., Ford, J. B., Tam, L., Liu-Thompkins, Y. and Markowski, E. P. (2015). Is Naming Your Competitor in the Comparative Ad a Good Idea? San Antonio, Texas: American Marketing Association Winter Educators' Conference.

Ford, J. B. and Gopinath, M. (2007). How Personal Nostalgia Influences Charitable Giving Behavior: A Research Agenda London: Proceedings of the 6th International Colloquium on Non-Profit, Social and Arts Marketing .

Presentations

Ford, J. B. (July , 2015). A Cross-Cultural Analysis of Direct vs. Indirect Comparative Advertising: The Role of Consumer Motivation and perceived Manipulative Intent Paper World Marketing Congress Bari, Italy.

Ford, J. B. and Kirchner, T. (July , 2015). The Role of Marketing in Achieving and Maintaining Financial Health of Nonprofit Arts Organizations: The Case of the Symphony Orchestra Sector Paper World Marketing Congress Bari, Italy.

Ford, J. B. (May , 2015). Testing the French Ad-Evoked Nostalgia Scale in a Nomological Network Paper Academy of Marketing Science National Conference Denver, Colorado.

Hsu, C., Ford, J. B., Tam, L., Liu-Thompkins, Y. and Markowski, E. P. (February , 2015). Direct vs. Indirect Comparative Advertising: The Role of Valence and Message Claim Type Paper American Marketing Association Winter Educators' Conference San Antonio. Texas.

Hsu, C., Ford, J. B., Tam, L., Liu-Thompkins, Y. and Markowski, E. P. (February , 2015). Is Naming Your Competitor in the Comparative Ad a Good Idea? The Effects of Typicality and Alignability Paper American Marketing Association Winter Educators' Conference San Antonio, Texas.

Kirchner, T., Ford, J. B. and Markowski, E. P. (July , 2014). Assessing Organizational Financial Health of Nonprofit Arts Organizations Paper World Marketing Congress Lima, Peru.

Kirchner, T., Ford, J. B. and Mottner, S. (July , 2013). Coopetition (Contemporaneous Cooperation and Competition) Among Nonprofit Arts Organizations Paper World Marketing Congress Melbourne, Australia.

Kirchner, T., Ford, J. B. and Mottner, S. (July , 2013). Internal Competition and Cooperation at Art Museums: A Qualitative Exploration Paper World Marketing Congress Melbourne, Australia.

Merchant, A., Ford, J. B., LaTour, K. and LaTour, M. (May , 2013). The Use of Childhood Icons in Nostalgic Appeals for Charity Paper Academy of Marketing Science Annual Conference Monterey, California.

Ford, J. B., Dickinson-Delaporte, S. and Gill, D. (May , 2013). Which Model Has the Look and Motive to be Successful? Paper Academy of Marketing Science Annual Conference Monterey, California.

Ford, J. B. ( 2011). Nudity in Fragrance Advertising: Assessing the Influence of Individual Constructs 2011 American Academy of Advertising Conference .

Ford, J. B. ( 2011). Does Market Orientation Drive New Product Performance? The Mediating Role of Project-Level Information Sharing Capabilities Academy of Marketing Science National Conference .

Ford, J. B., Paparoidamis, N. and Chumpitaz, R. (May , 2011). Service Quality, Customer Satisfaction, Value and Loyalty: An Empirical Investigation of the Airline Services Industry Paper Academy of Marketing Science Annual Conference Coral Gables, Florida.

Ford, J. B. and West, D. (May , 2011). Emic and Etic Cross-Cultural Scale Development Paper Academy of Marketing Science National Conference Coral Gables, Florida.

Ford, J. B. (January , 2008). Cross-Cultural Scale Development: An Emic-Etic Balancing Act Academy of Marketing Science Cultural Perspectives in Marketing Conference New Orleans, LA.

Markowski, E. P., Ford, J. B. and Kirchner , T. ( 2007). Coopetition Amonst Nonprofit Arts organizations 6’th International Colloquiem on Nonprofit, Social, and Arts Marketing .

Gopinath, M., Merchant, A. and Ford, J. B. ( 2007). How the emotions of personal nostalgia infleunce giving to charity: A Research Agenda International Colloquium on Non Profit, Social and Arts Marketing .

Ford, J. B. (September , 2007). Coopetition Amongst Nonprofit Arts Organizations 6th International Colloquium on Non-Profit, Social and Arts Marketing London, England.

Ford, J. B. (September , 2007). How Personal Nostalgia Influences Charitable Giving Behavior: A Research Agenda the 6th International Colloquium on Non-Profit, Social and Arts Marketing London, England.

Ford, J. B. (May 24, 2007). AACSB Mission-Driven Strategy and Ethics in the Business Curriculum Academy of Marketing Science National Conference in Coral Gables Florida.

Ford, J. B. (November 4, 2005). Selling Outside Your Culture Zone Society for Marketing Advances National Conference San Antonio, Texas .

Ford, J. B. (November 4, 2005). Selling Outside Your Culture Zone Society for Marketing Advances National Conference San Antonio, Texas .

Ford, J. B. (July 7, 2005). An Empirical Examination of the Moderators of the Service Recovery Paradox Academy of Marketing Science World Marketing Congress Muenster, Germany .

Ford, J. B. (May 27, 2004). Manifestation Issues, Fundamental Explananda and Methodological Supplements of Cross-Cultural Marketing Research: The Case of Market Orientation Academy of Marketing Science Annual Conference Vancouver, British Columbia.

Ford, J. B. (May 25, 2004). Cross-Cultural Scale Development: Charitable Giving in the U.S. and Great Britain Center for International Business Seminar Series .

Ford, J. B. (February 16, 2003). Antecedents and Consequences of Consumer Ethnocentrism Across Russia’s Three Sub-Cultures American Marketing Association’s Winter Educators’ Conference Orlando, Florida.

• 2021: Strome College of Business Doctoral Mentoring Award, Strome College of Business Ïã¸ÛÁùºÏ²Ê×ÊÁÏ
• 2020: University Doctoral Mentoring Award, Ïã¸ÛÁùºÏ²Ê×ÊÁÏ
• 2017: Co-Director of International Programs, Academy of Marketing Science
• 2017: Associate Editor (Advertising), Journal of Business Research
• 2017: Editor-in-Chief, Journal of Advertising Research
• 2015: Best Academic Paper Award for 2014 , Journal of Advertising Research
• 2014: Best Reviewer Award for 2014, Marketing Education Review
• 2014: Best Reviewer of 2014, International Journal of Advertising
• 2014: Editorial Review Board Reviewer Award, Cornell Hospitality Quarterly
• 2014: Best Academic Paper Award for 2013, Journal of Advertising Research
• 2014: Executive Editor for North America, Journal of Advertising Research
• 2014: Best Paper Award for 2013, Journal of Marketing Theory and Practice
• 2014: Finalist for 2014 State Council for Higher Education of Virginia Outstanding Faculty Awards, Ïã¸ÛÁùºÏ²Ê×ÊÁÏ
• 2013: Faculty Service Award 2012/2013, College of Business and Public Administration
• 2012: Elected to the Board of Governors, Academy of Marketing Science
• 2012: Harold W. Berkman Outstanding Service Award, Academy of Marketing Science
• 2012: Faculty Research Award for 2011/2012, College of Business and Public Administration
• 2011: Best Paper Award for 2010, Marketing Education Review
• 2009: Best Paper Award for 2008, International Journal of Nonprofit and Voluntary Sector Marketing
• 2008: one of the top 10 reviewers, International Marketing Review
• 2008: Keynote Speaker, Irish Academy of Management
• 2008: Doctoral Student Mentoring Award, Ïã¸ÛÁùºÏ²Ê×ÊÁÏ
• 2008: Best Paper Award for 2007, International Journal of Nonprofit and Voluntary Sector Marketing
• 2007: Distinguished Fellow, Academy of Marketing Science
• 2006: Faculty Research Award for 2005/2006, College of Business and Public Administration
• 2004: Faculty Service Award 2003/2004, College of Business and Public Administration
• 2002: Provost's Award for Leadership in International Education, Ïã¸ÛÁùºÏ²Ê×ÊÁÏ
• 1996: Faculty Research Award for 1995/1996, College of Business and Publoc Administration
• 1990: Faculty Teaching Award 1989/1990, College of Business and Public Administration